Affinity Partnership Marketing
Affinity Partnership Marketing is a strategic marketing tool that can be applied to a wide range of commercial sectors. Those organisations with a large customer base can almost always benefit from an affinity partnership programme. Key to success is to ensure that both organisations have strong and complementary synergies.
Such like-minded organisations can develop added-value customer propositions by sharing their customer data with each other. There are documented case studies to show how these Affinity Partnerships work. Furthermore, they can generate valuable income streams from their members/customers/supporters by providing them with access to third party products and services, whether on a standalone basis or as part of a loyalty scheme.
The Perfect Affinity Partnership for you
We can develop a bespoke Affinity Partnership Marketing programme for you, that will ensure that you maximise the potential of your most important asset – your existing customer base.
Furthermore, we can act as your project and campaign management team for the duration of your affinity relationships.
To find out more about PTCM or arrange a meeting to discuss your Affinity Partnership requirements call or complete the form below.